Privacy Policy

Last Updated: November 4, 2026

Overview

This Privacy Policy describes how HTPOW collects, uses, shares, and protects personal information when you visit our website, make a purchase, interact with our advertisements, or otherwise engage with our services.

We understand that privacy matters, especially when shopping online. This Policy is intended to help you understand what information we collect, why we collect it, and how it is used to operate our business, improve our services, and deliver a more relevant experience.

Our website is primarily designed to provide product information, facilitate purchases, and offer customer support. Collecting personal information is not the primary purpose of our website. We only collect information that is reasonably necessary for our business operations and the purposes described in this Policy.

By accessing or using our website, you agree to the practices described in this Privacy Policy. If you do not agree, you should discontinue use of the site and services.

Information We Collect

When you interact with HTPOW, we collect information in a few different ways depending on how you use the site.

Some information is provided directly by you. For example, when you place an order, contact customer support, or sign up for updates, you may provide details such as your name, email address, shipping address, phone number, and payment information.

Some information is collected automatically when you browse the website. This may include your IP address, browser type, device information, operating system, referring URLs, pages viewed, and the way you interact with the site.

We may also receive information from third-party partners such as payment processors, advertising networks, analytics providers, and social media platforms.

Together, this information helps us operate the store, fulfill orders, prevent fraud, and improve the overall shopping experience.

How We Use Your Information

We use the information we collect for a variety of business purposes.

The most important of these is to process your orders. Without certain details such as shipping information or payment verification, we would not be able to complete your purchase or deliver products.

We also use your information to communicate with you. This may include order confirmations, shipping updates, customer support responses, and, where permitted, marketing messages about products or promotions that may be relevant to you.

In addition, we use data to improve our website and services. By understanding how customers navigate our site, which products are viewed most often, and where users may encounter issues, we can make improvements to performance, design, and product offerings.

We may also use your information for security purposes, including fraud prevention, transaction monitoring, and protecting our website and customers from unauthorized activity.

Purpose and Protection of Personal Information

HTPOW collects personal information only for legitimate business purposes, including processing orders, completing payments, arranging deliveries, providing customer support, maintaining website security, and improving our products and services.

When you enter sensitive information, including credit card details, during checkout, the information is transmitted through secure HTTPS pages protected by SSL/TLS encryption. This technology helps protect your information from unauthorized access while it is being transmitted.

Payment information is processed by Shopify and authorized third-party payment providers. We do not store full credit card numbers on our own servers.

We do not sell, rent, or trade your personal contact information, including your name, email address, phone number, or mailing address.

We also respect the privacy of customer-submitted content. We will not use your personal information, photographs, images, or other identifiable customer-submitted content in advertisements, promotional campaigns, or marketing materials without obtaining your prior consent.

We only collect and use personal information to the extent reasonably necessary for the purposes explained in this Privacy Policy.

Cookies and Similar Technologies

Like most e-commerce websites, HTPOW uses cookies and similar technologies to make the website function properly and to understand how users interact with it.

Some cookies are essential. These allow the website to function correctly, including keeping items in your cart, processing checkout, and maintaining secure sessions.

Other cookies help us understand user behavior and improve the site. These may track which pages are visited, how long users stay on the site, and how they move between pages.

We also use cookies for advertising and measurement purposes, which help us understand whether our marketing campaigns are effective and allow us to show more relevant ads to people who may be interested in our products.

You can manage or disable cookies through your browser settings or available cookie preference tools. Please note that disabling certain cookies may affect some website features.

Analytics and Performance Tracking

We may use analytics tools, such as Google Analytics, to understand how visitors use our website.

These tools collect information such as pages visited, time spent on pages, device type, browser information, and general interaction patterns. This information is used in aggregated form and helps us understand trends and improve performance.

We do not use analytics tools to directly identify individual users, but rather to analyze overall behavior and website usage patterns.

Advertising and Marketing

HTPOW may work with advertising partners to display ads on platforms such as Google, Meta (Facebook and Instagram), and TikTok.

These advertising systems may use cookies or similar technologies to understand how users interact with our website after seeing or clicking an advertisement. This helps us measure performance, improve targeting, and show more relevant ads.

For example, if you visit our website, you may later see advertisements for HTPOW products on other platforms. This is part of our marketing and retargeting strategy.

We may also use your information to send marketing emails or promotional content if you have subscribed or otherwise consented to receive such communications. You can opt out at any time.

Although we do not sell personal information, certain information shared with advertising partners for targeted advertising may be considered a sale or sharing under applicable privacy laws. You have the right to opt out of such activities as described below.

How to Opt Out of Targeted Advertising

You have choices regarding how your information is used for interest-based or targeted advertising. You can manage your advertising preferences or opt out through the following methods:

  • Google: Visit Google My Ad Center to manage personalized advertising preferences.
  • Meta (Facebook and Instagram): Visit your Accounts Center and navigate to Ad Preferences to manage how your information is used for advertising.
  • TikTok: Open Settings and Privacy in the TikTok app and review the available Ads and personalization settings.
  • Third-Party Advertising Opt-Out: Visit the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI) to manage interest-based advertising preferences from participating companies.

You may also adjust your browser settings to block or delete cookies. Where required by applicable law, we will honor recognized browser-based opt-out preference signals, such as Global Privacy Control (GPC).

Please note that opting out of targeted advertising does not mean you will stop seeing advertisements. You may continue to see general or contextual advertisements that are not based on your browsing behavior. Your opt-out preferences may also need to be applied separately across different browsers or devices.

If you would like to submit a request directly to HTPOW to opt out of the sale or sharing of your personal information for targeted advertising, you can contact us using the information below:

Please include "Targeted Advertising Opt-Out Request" in your email subject line so we can identify and process your request. We may take reasonable steps to verify your request where necessary.

Email and Communication Preferences

If you choose to receive emails from us, we may send updates about products, promotions, and store news.

We may also track whether emails are opened or links are clicked in order to understand what content is useful and relevant.

You can unsubscribe at any time by clicking the link in any email or by contacting us directly. Even if you opt out of marketing emails, we may still send transactional messages related to your orders.

Shopify and Payment Processing

Our store is hosted on Shopify, and we use Shopify and other third-party payment providers to process transactions securely.

When you make a purchase, your payment information is processed directly by these providers. We do not store full credit card details on our servers.

These providers follow their own privacy and security standards, and your information is handled in accordance with their policies as well as applicable payment regulations.

Data Sharing

We do not sell your personal information.

However, we may share information with trusted third parties that help us operate our business. These include payment processors, shipping companies, customer support tools, analytics providers, and advertising platforms.

Some of this sharing may be considered "data sharing" under certain privacy laws when used for advertising purposes.

In all cases, we only share the minimum information necessary for these services to function, subject to applicable privacy requirements and your choices.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

For example, you may have the right to:

  • Request access to the personal data we hold about you
  • Request correction or deletion of your information
  • Opt out of marketing communications
  • Restrict or object to certain types of data use
  • Request that your data not be "sold or shared" for advertising purposes
  • Withdraw consent where processing is based on your consent

If you wish to exercise any of these rights, you may contact us using the information provided below. We will review and respond to requests in accordance with applicable privacy laws.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy.

This includes completing transactions, providing customer support, complying with legal obligations, resolving disputes, and maintaining business records.

When information is no longer needed, it is securely deleted or anonymized, subject to applicable legal and business requirements.

Security

We take reasonable measures to protect your personal information against unauthorized access, loss, misuse, or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

International Transfers

Your information may be processed or stored in countries outside of your own, including the United States or other jurisdictions where our service providers operate.

These countries may have different data protection laws than your country of residence.

Children's Privacy

Our website is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

If we become aware that we have collected data from a child without appropriate consent, we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

When updates are made, the "Last Updated" date at the top of this page will be revised.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or want to submit a targeted advertising opt-out request, you may contact us using the following information:

HTPOW
Email: service@htpow.net
Phone: +1 (213) 370-8010